Data Analytics Methods for Marketing
Completed by Lehlohonolo Tsehloane
February 27, 2026
12 hours (approximately)
Lehlohonolo Tsehloane's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Data Analysis
- Category: Customer Insights
- Category: A/B Testing
- Category: Model Evaluation
- Category: Persona Development
- Category: Marketing Strategy and Techniques
