Measure and Optimize Social Media Marketing Campaigns
Completed by Virginia Lentini
January 27, 2026
12 hours (approximately)
Virginia Lentini's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Return On Investment
- Category: Performance Reporting
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Social Media Campaigns
- Category: Data-Driven Marketing
