Attract and Engage Customers with Digital Marketing
Completed by Sophie Harrison-Jones
February 4, 2026
14 hours (approximately)
Sophie Harrison-Jones's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Google Ads
- Category: Keyword Research
