Social Media and Digital Marketing Fundamentals
Completed by Rosalia Le Calze
May 14, 2025
10 hours (approximately)
Rosalia Le Calze's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Content Strategy
- Category: Digital Marketing Tools
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Digital Content
- Category: Social Media
- Category: Content Marketing
- Category: Content Creation
- Category: Integrated Marketing Communications
- Category: Social Media Content
- Category: Digital Transformation
- Category: Content Scheduling
