Digital Marketing Analytics
Completed by Lonnie EL
July 13, 2024
16 hours (approximately)
Lonnie EL's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics
What you will learn
Describe consumer journey, intent, and activity on your business website or landing pages.
Discuss the various digital marketing platforms, their nature, the business elements to create a digital marketing strategy, and various KPIs.
Explain Google Analytics, its importance and data insights that businesses can leverage upon, and how GA4 is different from Universal Analytics.
Analyze how to understand and fine-tune the brand image and market objectives from various KPIs.
Skills you will gain
- Category: Search Engine Optimization
- Category: Social Media Campaigns
- Category: Social Media Marketing
- Category: Digital Marketing Tools
- Category: Paid media
- Category: Online Advertising
- Category: Web Analytics and SEO
- Category: MarTech
- Category: Search Engine Marketing
- Category: Marketing Channel
- Category: Digital Marketing
- Category: Google Analytics
