Introduction to Digital Advertising
Completed by Elena Shatilova
November 26, 2025
6 hours (approximately)
Elena Shatilova's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Performance marketing
- Category: Business Metrics
- Category: Contextual Advertising
- Category: Digital Marketing
- Category: Paid media
- Category: Bidding
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Augmented Reality
- Category: Data-Driven Marketing
- Category: Data Ethics
