Data Analytics Methods for Marketing
Completed by Allison Kazmerski
May 14, 2024
12 hours (approximately)
Allison Kazmerski's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Customer Insights
- Category: Regression Analysis
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Target Audience
