Measure and Optimize Social Media Marketing Campaigns
Completed by Mariam Papunidze
March 26, 2026
12 hours (approximately)
Mariam Papunidze's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Communication
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Digital Marketing
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Business Metrics
