Strategic Public Relations Planning
Completed by Lisa Meijer
June 19, 2025
7 hours (approximately)
Lisa Meijer's account is verified. Coursera certifies their successful completion of Strategic Public Relations Planning
What you will learn
Analyze and assess complex PR situations.
Develop strategic PR solutions that align with corporate communication objectives.
Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
Skills you will gain
- Category: Persuasive Communication
- Category: AI Enablement
- Category: Crisis Management
- Category: Marketing Communications
- Category: Marketing Budgets
- Category: Communication Planning
- Category: Media and Communications
- Category: Strategic Planning
- Category: Content Performance Analysis
- Category: Media Relations
- Category: Campaign Management
- Category: Corporate Communications
