Data Analytics Methods for Marketing
Completed by Yaré Segura Fernandez
June 1, 2024
12 hours (approximately)
Yaré Segura Fernandez's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Target Audience
- Category: Customer Analysis
- Category: Persona Development
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Customer Insights
- Category: Marketing Strategies
