Attract and Engage Customers with Digital Marketing
Completed by André Greenham Mañueco
February 26, 2026
14 hours (approximately)
André Greenham Mañueco's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Google Ads
- Category: Persona Development
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Digital Advertising
