Principles of Public Relations
Completed by Leonardo Lightbourne
October 7, 2025
5 hours (approximately)
Leonardo Lightbourne's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Skills you will gain
- Category: Public Relations
- Category: Ethical Standards And Conduct
- Category: Stakeholder Engagement
- Category: Corporate Communications
- Category: Corporate Sustainability
- Category: Branding
- Category: Research
- Category: Marketing and Public Relations
- Category: Communication Planning
- Category: Strategic Communication
