Foundations of Digital Marketing and E-commerce
Completed by João Carlos da Rocha Júnior
September 29, 2026
12 hours (approximately)
João Carlos da Rocha Júnior's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Branding
- Category: Marketing
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: E-Commerce
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
