Measure and Optimize Social Media Marketing Campaigns
Completed by Mary Ann Cala
February 14, 2026
12 hours (approximately)
Mary Ann Cala's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Performance Reporting
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: A/B Testing
- Category: Marketing Communications
- Category: Social Media Analytics
- Category: Marketing Analytics
- Category: Social Media Marketing
