From Likes to Leads: Interact with Customers Online
Completed by Samira de Paula Rodrigues Barbosa
February 7, 2026
20 hours (approximately)
Samira de Paula Rodrigues Barbosa's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Social Media Content
- Category: Paid media
- Category: Content Scheduling
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Customer Engagement
- Category: Brand Management
