Introduction to Public Relations
Completed by Joelle Hessing
March 18, 2025
26 hours (approximately)
Joelle Hessing's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: AI literacy
- Category: Marketing and Public Relations
- Category: Campaign Planning
- Category: Target Audience
- Category: Performance Metric
- Category: Generative AI
- Category: Media Strategy
- Category: Public Relations
- Category: Ethical Standards And Conduct
- Category: Content Creation
- Category: Media Relations
- Category: Strategic Communication
