Introduction to Public Relations
Completed by Christian Bongiorno
August 14, 2025
26 hours (approximately)
Christian Bongiorno's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Public Relations
- Category: Marketing and Public Relations
- Category: Media Relations
- Category: Ethical Standards And Conduct
- Category: Generative AI
- Category: Strategic Communication
- Category: Program Evaluation
- Category: Target Audience
- Category: Media Strategy
- Category: Performance Metric
- Category: Content Creation
- Category: AI literacy
