Attract and Engage Customers with Digital Marketing
Completed by Elysha Blackburn
January 25, 2026
14 hours (approximately)
Elysha Blackburn's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Target Audience
- Category: Digital Advertising
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Content Optimization
