Search Engine Marketing
Completed by Mohamed Amine Bahoum
March 25, 2025
15 hours (approximately)
Mohamed Amine Bahoum's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Media Buying
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Search Engine Marketing
- Category: Bidding
- Category: Paid media
- Category: Online Advertising
- Category: Digital Marketing Campaigns
- Category: Campaign Management
