Search Engine Marketing
Completed by Mohamed Amine Bahoum
March 25, 2025
15 hours (approximately)
Mohamed Amine Bahoum's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Marketing Automation
- Category: Bidding
- Category: Media Buying
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Marketing
- Category: Google Analytics
- Category: Online Advertising
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
