Digital Marketing Capstone
Completed by William Joseph Billeaud
July 19, 2016
17 hours (approximately)
William Joseph Billeaud's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Digital Advertising
- Category: Keyword Research
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
