Digital Marketing Capstone
Completed by William Joseph Billeaud
July 19, 2016
17 hours (approximately)
William Joseph Billeaud's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Market Research
- Category: Online Advertising
- Category: Email Marketing
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Campaign Planning
