Introduction to Public Relations
Completed by Caitlin Bernadette Luk
November 24, 2025
25 hours (approximately)
Caitlin Bernadette Luk's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Program Evaluation
- Category: Generative AI
- Category: Communication Planning
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Content Creation
- Category: Strategic Communication
- Category: Media and Communications
- Category: Campaign Planning
- Category: AI literacy
- Category: Target Audience
