Assess for Success: Marketing Analytics and Measurement
Completed by Muhammad Wajahat Bin Basharat
December 11, 2024
18 hours (approximately)
Muhammad Wajahat Bin Basharat's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Pivot Tables And Charts
- Category: A/B Testing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
