Introduction to Public Relations
Completed by Gabrielle Ruben
February 4, 2026
25 hours (approximately)
Gabrielle Ruben's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media and Communications
- Category: Campaign Planning
- Category: Marketing and Public Relations
- Category: AI literacy
- Category: Target Audience
- Category: Communication Planning
- Category: Performance Metric
- Category: Media Relations
- Category: Public Relations
- Category: Program Evaluation
- Category: Generative AI
- Category: Strategic Communication
