Global Marketing: Building Iconic Brands
Completed by Colin Miller
July 15, 2025
12 hours (approximately)
Colin Miller's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
- Category: Market Analysis
- Category: Cultural Diversity
- Category: Product Promotion
- Category: Market Share
- Category: Brand Strategy
- Category: Strategic Planning
- Category: Promotional Strategies
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Cultural Responsiveness
- Category: Marketing Strategies
- Category: Integrated Marketing Communications
