Marketing analytics: Know your customers
Completed by Tom Kowoll
June 26, 2025
20 hours (approximately)
Tom Kowoll's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Digital Marketing
- Category: Big Data
- Category: Customer Insights
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
