Assess for Success: Marketing Analytics and Measurement
Completed by ADAM TAN SOON LAI
August 22, 2024
18 hours (approximately)
ADAM TAN SOON LAI's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Paid media
- Category: Data Presentation
- Category: Pivot Tables And Charts
- Category: A/B Testing
