Working with the Media
Completed by Ke Gao
January 8, 2025
7 hours (approximately)
Ke Gao's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling, including its relationship to advertising and marketing.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Storytelling
- Category: Press Releases
- Category: Media Relations
- Category: Branding
- Category: Journalism
- Category: Corporate Communications
- Category: Strategic Communication
- Category: Media and Communications
- Category: Crisis Management
- Category: Public Relations
- Category: Marketing and Public Relations
