AI for Marketing
Completed by Paola Muzzetto
April 3, 2026
6 hours (approximately)
Paola Muzzetto's account is verified. Coursera certifies their successful completion of AI for Marketing
What you will learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you will gain
- Category: AI Personalization
- Category: Data Ethics
- Category: Performance marketing
- Category: AI Integrations
- Category: Digital Marketing
- Category: Real Time Data
- Category: Personalized Campaigns
- Category: Automation
- Category: Social Media Marketing
- Category: Data-Driven Marketing
- Category: Content Strategy
- Category: Campaign Management
