Product Management Essentials
Completed by Brian Deffenbaugh
May 1, 2025
4 hours (approximately)
Brian Deffenbaugh's account is verified. Coursera certifies their successful completion of Product Management Essentials
What you will learn
Explain the product manager's role and apply core frameworks to guide products from idea through launch and continuous improvement.
Collaborate effectively with business, design, and engineering teams to define product requirements and prioritize customer value.
Evaluate customer needs, market opportunities, and product strategies to make informed, evidence-based product decisions.
Apply product development and commercialization principles to help build, launch, and grow products that customers value.
Skills you will gain
- Category: Product Development
- Category: Stakeholder Analysis
- Category: Agile Methodology
- Category: Team Performance Management
- Category: Marketing
- Category: Leadership
- Category: Cross-Functional Team Leadership
- Category: Market Opportunities
- Category: Customer Insights
- Category: Agile Product Development
- Category: Product Strategy
- Category: Cross-Functional Collaboration
