Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.
This course is part of the Product Ideation, Design, and Management Specialization
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About this Course
No prior experience required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Skills you will gain
- Customer Development
- Product Development
- Marketing
- Product Management
- Leadership
No prior experience required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Product Management Essentials
Roles and Responsibilities of the Product Manager
Managing Innovative Product Teams
Market Development and Commercialization
Reviews
- 5 stars67.93%
- 4 stars27.17%
- 3 stars3.26%
- 2 stars0.54%
- 1 star1.08%
TOP REVIEWS FROM PRODUCT MANAGEMENT ESSENTIALS
Exceptional!! it compacts two years of mgt in a single course. So grateful for this experience!
Thorough and great insights in product manager's role...
Amazing course for reviewing concepts in product management
Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.
About the Product Ideation, Design, and Management Specialization

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