About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No prior experience required.

Approx. 6 hours to complete
English

What you will learn

  • Discover the roles and responsibilities of the product manager.

  • Understand how innovative product teams are organized and managed.

  • Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

  • Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Skills you will gain

  • Customer Development
  • Product Development
  • Marketing
  • Product Management
  • Leadership
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No prior experience required.

Approx. 6 hours to complete
English

Offered by

Placeholder

University of Maryland, College Park

Syllabus - What you will learn from this course

Week1
Week 1
28 minutes to complete

Introduction to Product Management Essentials

28 minutes to complete
1 video (Total 2 min), 5 readings
Week2
Week 2
1 hour to complete

Roles and Responsibilities of the Product Manager

1 hour to complete
11 videos (Total 26 min), 4 readings, 1 quiz
Week3
Week 3
2 hours to complete

Managing Innovative Product Teams

2 hours to complete
20 videos (Total 63 min), 4 readings, 1 quiz
Week4
Week 4
2 hours to complete

Market Development and Commercialization

2 hours to complete
13 videos (Total 74 min), 3 readings, 1 quiz

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About the Product Ideation, Design, and Management Specialization

Product Ideation, Design, and Management

Frequently Asked Questions

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