About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No prior experience required.

Approx. 6 hours to complete
English

What you will learn

  • Discover the roles and responsibilities of the product manager.

  • Understand how innovative product teams are organized and managed.

  • Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

  • Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Skills you will gain

Customer DevelopmentProduct DevelopmentMarketingProduct ManagementLeadership
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

No prior experience required.

Approx. 6 hours to complete
English

Offered by

Placeholder

University of Maryland, College Park

Syllabus - What you will learn from this course

Week
1

Week 1

28 minutes to complete

Introduction to Product Management Essentials

28 minutes to complete
1 video (Total 2 min), 5 readings
Week
2

Week 2

1 hour to complete

Roles and Responsibilities of the Product Manager

1 hour to complete
11 videos (Total 26 min), 4 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Managing Innovative Product Teams

2 hours to complete
20 videos (Total 63 min), 4 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Market Development and Commercialization

2 hours to complete
13 videos (Total 74 min), 3 readings, 1 quiz

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About the Product Ideation, Design, and Management Specialization

Product Ideation, Design, and Management

Frequently Asked Questions

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