Digital Marketing: Platforms, Data, and Technologies
Completed by Beyond Zhao
June 26, 2024
11 hours (approximately)
Beyond Zhao's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Analysis
- Category: Data Ethics
- Category: Data Architecture
- Category: Digital Marketing
- Category: Performance Measurement
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Blockchain
- Category: MarTech
- Category: Data Integrity
- Category: Marketing Strategies
