Marketing analytics: Know your customers
Completed by Sheung Nam, Shannon Li
December 30, 2022
20 hours (approximately)
Sheung Nam, Shannon Li's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Big Data
- Category: Data Analysis
- Category: Analytics
- Category: Customer Data Management
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
