Positioning: What you need for a successful Marketing Strategy
Completed by Richa Singh
December 27, 2017
11 hours (approximately)
Richa Singh's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
- Category: Market Intelligence
- Category: Marketing
- Category: Market Dynamics
- Category: Target Market
