Strategies for Converting and Retaining Customers Online
Completed by Arianne Jackson
January 25, 2025
10 hours (approximately)
Arianne Jackson's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Marketing
- Category: Keyword Research
- Category: Marketing Strategy and Techniques
- Category: Search Engine Marketing
- Category: Lead Generation
- Category: Target Audience
- Category: Customer Retention
- Category: Pay Per Click Advertising
- Category: Digital Marketing Campaigns
- Category: Online Advertising
- Category: Content Optimization
- Category: Conversion Funnel Analysis
