Marketing analytics: Know your customers
Completed by Juliana Del Rocio Cuestas Forero
March 22, 2025
20 hours (approximately)
Juliana Del Rocio Cuestas Forero's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Customer Data Management
- Category: Big Data
- Category: Digital Marketing
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
- Category: Customer Analysis
- Category: Digital Analysis
