Data Analytics Methods for Marketing
Completed by Alfreddie Postell
September 10, 2025
12 hours (approximately)
Alfreddie Postell's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: Marketing
- Category: Customer Analysis
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Descriptive Analytics
- Category: Customer Insights
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
