Marketing analytics: Know your customers
Completed by ARMANDO GUERRA GARCIA
July 21, 2025
20 hours (approximately)
ARMANDO GUERRA GARCIA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Insights
- Category: Digital Marketing
- Category: Big Data
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Data Analysis
- Category: Analytics
- Category: Marketing Effectiveness
- Category: Digital Media Strategy
