Introduction to Social Media Marketing
Completed by Maki Bethea
January 28, 2026
17 hours (approximately)
Maki Bethea's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Social Media Marketing
- Category: Goal Setting
- Category: Social Media Strategy
- Category: Digital Media Strategy
- Category: Persona Development
- Category: Marketing Channel
- Category: Smart Goals
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Marketing
- Category: Journey Mapping
- Category: Key Performance Indicators (KPIs)
