Digital Marketing: Customer Engagement Strategy
Completed by Alexander Michaud
April 5, 2026
12 hours (approximately)
Alexander Michaud's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: Marketing Effectiveness
- Category: Customer Engagement
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Digital Marketing
- Category: Generative AI
- Category: Digital Advertising
- Category: Analytics
