Digital Marketing Capstone
Completed by Anupam Roy
January 1, 2024
17 hours (approximately)
Anupam Roy's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Journey Mapping
- Category: Market Research
- Category: Online Advertising
- Category: Consumer Behaviour
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Digital Marketing
- Category: Campaign Planning
