From Likes to Leads: Interact with Customers Online
Completed by Paloma Mas Pellicer
October 6, 2025
20 hours (approximately)
Paloma Mas Pellicer's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Brand Management
- Category: Branding
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Advertising
- Category: Social Media Management
- Category: Social Media Campaigns
- Category: Social Media Marketing
- Category: Driving engagement
