Measure and Optimize Social Media Marketing Campaigns
Completed by Sharon Konjusak
January 26, 2026
12 hours (approximately)
Sharon Konjusak's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Performance Reporting
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Communications
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
