Introduction to Social Media Marketing
Completed by Kieran Farquhar
November 14, 2025
17 hours (approximately)
Kieran Farquhar's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Social Media Strategy
- Category: Goal Setting
- Category: Persona Development
- Category: Smart Goals
- Category: Social Media Marketing
- Category: Social Media
- Category: Digital Marketing
- Category: Journey Mapping
- Category: Instagram
- Category: Customer Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Digital Media Strategy
