Strategies for Converting and Retaining Customers Online
Completed by Pamella Lara de Moraes
January 25, 2026
10 hours (approximately)
Pamella Lara de Moraes's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Keyword Research
- Category: Target Audience
- Category: Paid media
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Lead Generation
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Customer Acquisition Management
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Digital Marketing Campaigns
