Foundations of Digital Marketing and E-commerce
Completed by Ma. Niña Mikaela Villaroman
June 19, 2025
12 hours (approximately)
Ma. Niña Mikaela Villaroman's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Data-Driven Decision-Making
- Category: Branding
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Marketing
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: Data Storytelling
