Assess for Success: Marketing Analytics and Measurement
Completed by Sany Delany Nunes Marques
December 17, 2023
18 hours (approximately)
Sany Delany Nunes Marques's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Content Performance Analysis
- Category: Media Buying
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Paid media
- Category: Marketing Analytics
- Category: Campaign Management
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
