Data Analytics Methods for Marketing
Completed by Obed Alvidrez
September 7, 2026
12 hours (approximately)
Obed Alvidrez's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data-Driven Marketing
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing Strategies
- Category: A/B Testing
