Marketing in a Digital World
Completed by Derik Paul
October 22, 2024
28 hours (approximately)
Derik Paul's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Earned Media
- Category: Strategic Marketing
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Market Dynamics
- Category: Digital Transformation
- Category: Customer Engagement
- Category: Digital Marketing Tools
- Category: Marketing Management
- Category: Promotional Strategies
- Category: Marketing Strategies
- Category: Marketing
